Postal administrators invented them as a standardized format for short messages at cheap rates. But users started drawing or sticking pictures to them, initiating a surprising success story around 1900. Millions of illustrated postcards were sent in Austria alone – and often ended up in elaborate albums.
“Format Postkarte” focuses on many different aspects of this phenomenon. Private collections of postcards describe travel routes, tell love stories and bear witness to a collector’s passion, but there is also a drastic example of the popular practice of illegal copying.
Curators: Monika Faber, Eva Tropper and Timm Starl
In cooperation with the GrazMuseum