quartier21/ MuseumsQuartier Wien
MQ – Museumsplatz 1
MQ, Electric Avenue
An alternative guidance system leads down the Electric Avenue of the quartier21 during the VIENNA ART WEEK 2014: the “Running Mindmap” created by the institutions based in the Electric Avenue contains quotes, hints and cross references providing insight into their worlds of work and thought. The dialog unwinding through these direct quotes and insider perspectives expands into the virtual space via QR codes and hashtags; in this way the networking of q21 users becomes visible both on site and online.
Concept & realisation: eSeL & Say Say Say, Inc. / quartier21/MQ